Helen Goodwin Creating Consulting specialises in women in business coaching, social media management and virtual assistance. She wanted a clean modern yet distinctly feminine aesthetic with a light and airy palette to appeal to her targeted audience. With the main aim of her rebranding was to present a more polished and professional approach, and a very clean and cohesive look to really take her business to the next level and replace her previously done-it-yourself branding which her business had outgrown.