May & Co are an Etsy online jewellery seller, specialising in hand crafted personalised gold jewellery who where ready to expand their business with custom and cohesive branding to give a more professional feel rather than a from-home business. We wanted the overall feel of the branding to be exclusive and desirable, with an artistic approach that draws in their target audience of 25-35 year old professional women. The final outcome is bold yet feminine and is used across a range of touch points within the business to give a professional feel.